FIRST SCREENS · 7 FLOWS · VOL. 45
ONBOARDING.COMPANY · UPDATED WEEKLY

Every screen between install and paywall.

We install the highest-earning subscription apps and record every screen up to the paywall, so you can see exactly how they get new users to start a trial.

7 of 7 appsSort
01 / 07
LLumenPhoto & Video
REVENUE / MO$410K
INSTALLS / MO1.2M
Flow8 screens · 2 questions
Paywallscreen 8 · 3 days trial
Rating★ 4.7
View flow →
9:41
LLumen
01Splash
9:41
“Lumen” Would Like to Send You NotificationsNotifications may include alerts, sounds, and icon badges.
Don't AllowAllow
02Notification prompt
9:41
LUMENBring old photos back to lifeSharpen faces, fix scratches and add colour in seconds.
Get started
03Welcome
9:41
What will you restore first?
Family photos
Old portraits
Damaged prints
Just curious
Continue
04Quiz: what to restore
9:41
How many photos do you have?
1–10
10–100
100+
Continue
05Quiz: how many
9:41
2.4Mphotos restored this month
“I cried seeing my grandmother's face clearly for the first time.”
★★★★★
Continue
06Social proof
9:41
82%
Setting up your enhancer
Face detail model
Scratch removal
Colour engine
07Personalizing
9:41
✕Restore
Unlock Lumen Pro
Unlimited restores
HD export
Colorize & animate
Free trial enabled
Yearly$39.99/yr · $0.77/wk$39.99SAVE 89%
Weekly3 days free$6.99
Try free for 3 days
08Paywall
02 / 07
KKanji KatEducation
REVENUE / MO$240K
INSTALLS / MO890K
Flow9 screens · 4 questions
Paywallscreen 9 · 7 days trial
Rating★ 4.8
View flow →
9:41
KKanji Kat
01Splash
9:41
What do you want to learn?
Japanese
Korean
Mandarin
Continue
02Quiz: language
9:41
Why are you learning?
Travel
Anime & games
Work
Family
Continue
03Quiz: why
9:41
How much do you know?
Nothing yet
Hiragana
Some kanji
Continue
04Quiz: level
9:41
Pick a daily goalYou can change this anytime.
5 min · casual
10 min · regular
20 min · serious
Continue
05Quiz: daily goal
9:41
“Kanji Kat” Would Like to Send You NotificationsNotifications may include alerts, sounds, and icon badges.
Don't AllowAllow
06Notification prompt
9:41
3×more likely to stick with a daily goal
“Read my first manga page after 40 days.”
★★★★★
Continue
07Social proof
9:41
64%
Building your course
Hiragana in 7 days
First 100 kanji
Daily review
08Building plan
9:41
✕Restore
Learn 3× faster with Kat Pro
All 2,136 kanji
Offline lessons
No ads
Yearly7 days free, then $59.99$4.99/moMOST POPULAR
MonthlyBilled monthly$12.99
Start my free week
09Paywall
03 / 07
SStrideHealth & Fitness
REVENUE / MO$180K
INSTALLS / MO320K
Flow7 screens · 3 questions
Paywallscreen 7 · 7 days trial
Rating★ 4.7
View flow →
9:41
STRIDERun your best year yetA plan that adapts to every run.
Get started
01Welcome
9:41
What brings you here?
Get fitter
Train for a race
Recover from injury
Continue
02Quiz: goal
9:41
Which race, and when?
10K
Half marathon
Marathon
Continue
03Quiz: race
9:41
How many days a week?
2 days
3 days
4+ days
Continue
04Quiz: days
9:41
90%
Building your half plan
12 weeks to race day
Easy, tempo, long runs
Taper week
05Building plan
9:41
Save your planSo it follows you to your watch.
Continue with Apple
Continue with Google
Use email instead
06Create account
9:41
✕Restore
Your plan is ready
Adaptive weekly plan
Audio coaching
Watch sync
Yearly7 days free, then $79.99$6.67/moSAVE 44%
MonthlyCancel anytime$11.99
Start free trial
07Paywall
04 / 07
DDriftHealth & Fitness
REVENUE / MO$130K
INSTALLS / MO410K
Flow6 screens · 2 questions
Paywallscreen 6 · 7 days trial
Rating★ 4.6
View flow →
9:41
DDrift
01Splash
9:41
DRIFTFall asleep in 12 minutesStories, sounds and breathing, tuned to you.
Begin
02Welcome
9:41
What keeps you up?
Racing thoughts
Noise
Stress
Irregular hours
Continue
03Quiz: sleep issue
9:41
When do you usually go to bed?
Before 10pm
10pm–midnight
After midnight
Continue
04Quiz: bedtime
9:41
Allow “Drift” to track your activity across other companies' apps and websites?Your data will be used to deliver personalized ads to you.
Ask App Not to TrackAllow
05ATT prompt
9:41
✕Restore
Sleep better, starting tonight
600+ sleep stories
Adaptive soundscapes
Sleep tracking
Yearly7 days free, then $49.99$49.99BEST VALUE
LifetimeOne payment$129
Try 7 days free
06Paywall
05 / 07
PPenny JarFinance
REVENUE / MO$95K
INSTALLS / MO140K
Flow6 screens · 1 questions
Paywallscreen 6 · 14 days trial
Rating★ 4.5
View flow →
9:41
PENNY JARKnow where every dollar goesConnect your bank in 60 seconds.
Get started
01Welcome
9:41
Create your accountBank-level encryption. We never sell your data.
Continue with Apple
Continue with Google
Use email instead
02Create account
9:41
What's your money goal?
Pay off debt
Build savings
Stop overspending
Continue
03Quiz: money goal
9:41
“Penny Jar” Would Like to Send You NotificationsNotifications may include alerts, sounds, and icon badges.
Don't AllowAllow
04Notification prompt
9:41
$312saved by the average user in month one
“First month I didn't overdraft in two years.”
★★★★★
Continue
05Social proof
9:41
✕Restore
Try Penny Jar Plus free
Unlimited accounts
Smart budgets
Bill alerts
Yearly14 days free, then $59.99$5/mo2 WEEKS FREE
MonthlyCancel anytime$7.99
Start 14-day trial
06Paywall
06 / 07
FFolioGraphics & Design
REVENUE / MO$45K
INSTALLS / MO160K
Flow8 screens · 2 questions
Paywallscreen 8 · 3 days trial
Rating★ 4.6
View flow →
9:41
FFolio
01Splash
9:41
“Folio” Would Like to Send You NotificationsNotifications may include alerts, sounds, and icon badges.
Don't AllowAllow
02Notification prompt
9:41
Allow “Folio” to track your activity across other companies' apps and websites?Your data will be used to deliver personalized ads to you.
Ask App Not to TrackAllow
03ATT prompt
9:41
Welcome to FolioLet's tune your experienceAnswer three quick questions to tailor templates.
Next
04Welcome
9:41
What will you use Folio for?
Personal
Business
Continue
05Quiz: purpose
9:41
What describes your design experience?
Beginner
Intermediate
Advanced
Continue
06Quiz: experience
9:41
74%of beginners improved their designs
“Made my bakery menu in ten minutes.”
★★★★★
Continue
07Social proof
9:41
✕Restore
Unlock Folio Pro
70,000 templates
AI logo maker
Remove watermark
Free trial enabled
Yearly$34.99/yr$0.67/wkSAVE 92%
Weekly3 days free$7.99
Continue
08Paywall
07 / 07
HeadwayEducation
REVENUE / MO–
INSTALLS / MO–
Flow40 screens · 13 questions
Paywallscreen 40 · 3 days trial
Rating★ 4.6
View flow →
Headway: ATT prompt
01ATT prompt
Headway: Social proof
02Social proof
Headway: Value prop: They read. A lot.
03Value prop: They read. A lot.
Headway: Value prop: key ideas from bestsellers
04Value prop: key ideas from bestsellers
Headway: Social proof: #1 downloaded
05Social proof: #1 downloaded
Headway: Sign up wall with social logins
06Sign up wall with social logins
Headway: Social proof: 55M+ people
07Social proof: 55M+ people
Headway: Quiz: key to potential
08Quiz: key to potential
Headway: Affirmation: consistency
09Affirmation: consistency
Headway: Quiz: gender
10Quiz: gender
Headway: Quiz: age
11Quiz: age
Headway: Quiz: goals
12Quiz: goals
Headway: Quiz: learning style
13Quiz: learning style
Headway: Value prop: book vs summary
14Value prop: book vs summary
Headway: Quiz: monthly goal
15Quiz: monthly goal
Headway: Value prop: 5 minutes a day
16Value prop: 5 minutes a day
Headway: Quiz: streak commitment
17Quiz: streak commitment
Headway: Social proof: +40% habit
18Social proof: +40% habit
Headway: Quiz: when to learn
19Quiz: when to learn
Headway: Quiz: reminder time
20Quiz: reminder time
Headway: Notification prompt
21Notification prompt
Headway: Value prop: audio summaries
22Value prop: audio summaries
Headway: Quiz: relate to statement
23Quiz: relate to statement
Headway: Quiz: relate to statement
24Quiz: relate to statement
Headway: Quiz: relate to statement
25Quiz: relate to statement
Headway: Social proof: review
26Social proof: review
Headway: Quiz: pick book titles
27Quiz: pick book titles
Headway: Value prop: saved to Library
28Value prop: saved to Library
Headway: Building plan with question
29Building plan with question
Headway: Building plan with question
30Building plan with question
Headway: Building plan with question
31Building plan with question
Headway: Plan ready
32Plan ready
Headway: Plan ready: free trial teaser
33Plan ready: free trial teaser
Headway: Commitment pact
34Commitment pact
Headway: Loading transition
35Loading transition
Headway: Commitment confirmed
36Commitment confirmed
Headway: Quiz complete
37Quiz complete
Headway: Free trial guide
38Free trial guide
Headway: Trial reminder notice
39Trial reminder notice
Headway: Paywall: web checkout
40Paywall: web checkout

Revenue and installs are monthly estimates from public store data. Screens are recorded on a fresh install in the US storefront.