PATTERNS · 8 DOCUMENTED

The screens every app copies.

Goal questions, loading screens, social proof, trial toggles. Open one to see which apps use it and where it shows up in their flow.

QUESTION
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What do you want to learn?
Japanese
Korean
Mandarin
Continue
9:41
What brings you here?
Get fitter
Train for a race
Recover from injury
Continue
9:41
What keeps you up?
Racing thoughts
Noise
Stress
Irregular hours
Continue
Goal question earlyAsks what the user came to do within the first three screens.
4 of 7 appsSee examples →
PERMISSION
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“Lumen” Would Like to Send You NotificationsNotifications may include alerts, sounds, and icon badges.
Don't AllowAllow
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“Folio” Would Like to Send You NotificationsNotifications may include alerts, sounds, and icon badges.
Don't AllowAllow
Headway: ATT prompt
Permission at launchA system permission prompt within the first three screens.
3 of 7 appsSee examples →
PERMISSION
9:41
“Kanji Kat” Would Like to Send You NotificationsNotifications may include alerts, sounds, and icon badges.
Don't AllowAllow
9:41
Allow “Drift” to track your activity across other companies' apps and websites?Your data will be used to deliver personalized ads to you.
Ask App Not to TrackAllow
9:41
“Penny Jar” Would Like to Send You NotificationsNotifications may include alerts, sounds, and icon badges.
Don't AllowAllow
Permission after questionsA permission prompt placed after one or more questions.
3 of 7 appsSee examples →
PACING
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82%
Setting up your enhancer
Face detail model
Scratch removal
Colour engine
9:41
64%
Building your course
Hiragana in 7 days
First 100 kanji
Daily review
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90%
Building your half plan
12 weeks to race day
Easy, tempo, long runs
Taper week
Personalizing screenA progress screen between the questions and the paywall.
4 of 7 appsSee examples →
PERSUASION
9:41
2.4Mphotos restored this month
“I cried seeing my grandmother's face clearly for the first time.”
★★★★★
Continue
9:41
3×more likely to stick with a daily goal
“Read my first manga page after 40 days.”
★★★★★
Continue
9:41
$312saved by the average user in month one
“First month I didn't overdraft in two years.”
★★★★★
Continue
Social proof before paywallA statistic or testimonial screen in the flow.
5 of 7 appsSee examples →
PAYWALL
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✕Restore
Sleep better, starting tonight
600+ sleep stories
Adaptive soundscapes
Sleep tracking
Yearly7 days free, then $49.99$49.99BEST VALUE
LifetimeOne payment$129
Try 7 days free
Hard paywallA paywall without a close button.
1 of 7 appsSee examples →
PAYWALL
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✕Restore
Unlock Lumen Pro
Unlimited restores
HD export
Colorize & animate
Free trial enabled
Yearly$39.99/yr · $0.77/wk$39.99SAVE 89%
Weekly3 days free$6.99
Try free for 3 days
9:41
✕Restore
Unlock Folio Pro
70,000 templates
AI logo maker
Remove watermark
Free trial enabled
Yearly$34.99/yr$0.67/wkSAVE 92%
Weekly3 days free$7.99
Continue
Trial toggleA switch on the paywall that turns the free trial on or off.
2 of 7 appsSee examples →
ACCOUNT
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Save your planSo it follows you to your watch.
Continue with Apple
Continue with Google
Use email instead
9:41
Create your accountBank-level encryption. We never sell your data.
Continue with Apple
Continue with Google
Use email instead
Headway: Sign up wall with social logins
Account before paywallAccount creation appears before the paywall.
3 of 7 appsSee examples →